Everything You Should Know Before Changing Retail Packaging Designs.
If the system you have is operating well, change will be the last thing in your mind. This hold even when retail packaging is involved. You may think that you have enough clients all because of the retail packaging you are currently using but it is not always the case. If you want to revitalize the brand image, you should just come up with strong retail packaging. This will end up giving you new customers. As much as this is a good thing, if you do not get the timing right you may even lose your loyal customers. Nonetheless, there are ways you tell when a retail packaging will work in your favor. There isnt a specific period after which you should effect such a change but you need to remember that time flies by very fast but the same happens to customer taste. Something that was a big hit half a decade ago might have a tired and old look now. This will not help your cause if you want to retain your clients and attract more. However, you should not make poorly planned changes or just go with the flow. The styling has to be great and the entire team should be working to give the customers a clear message. Also, the message should fit in your marketing narrative.
It is your customers who will ensure you beat the competition and that means you need to get their opinion before you make any major changes in the products. The retail packaging designs should show that you are aware of how the customers use the product. Most people will put a lot of emphasis on the outlook of the packaging and forget the utility and this is a big mistake. Get a sample of the customers to touch the product and decide whether they like the feel or not. An ergonomic design will also tell your clients that they matter to you. You should also provide questionnaires so that you can get their opinions about where their thoughts are as far as the new retail packaging designs are concerned. You should get feedback on the first stage of creating the designs and when you produce the first batch.
Follow your competition very closely to know what they are up to. Every company is out to outdo the previous ones and as you observe the new players you will catch on something that was not previously there. Even so, before you change the tactics you need to see whether the new designs are working or not. You will not suffer huge losses if you learn from the mistakes made by others.